Third Variations
Initial Sketches
First Variations
Second Variations
Final Logo
'Kalye' NYC - Logo Design Commission
Graphite, pen, digital
2021
Logo development process for 'Kalye' street food restaurant & gallery space, 249 Broome Street, New York.
'Kalye' is a Tagalog word meaning 'street', and the logo was intended to convey the energy and colour of street food and street style. The hand symbol is showing the ASL sign for 'K'.
Visit the website at kalye.com!